Testimonials

EDF Energy - The story so far....

2004/2005
EDF Energy, formally branded as London Energy – realised they needed training for their exhibition staff who managed and operated several stands each year. The Exhibiting Agency provided full in-house Masterclasses sharing our alternative approach to exhibiting with over 50 sales and marketing professionals and we also provided front line staff for 3 major shows. The results – dramatically improved – in particular at the Thames Gateway exhibition, where 83 major leads were generated in this high value, highly competitive market sector.

“The workshops have enhanced our effectiveness at exhibitions with the following positive results: staff motivation has improved – because those manning the stand have a clearer of idea of what their role is and therefore they perform better. Stand management as a result is easier. Our lead capture, both in numbers and quality has improved – and the method we now use also makes things clearer. Everyone involved in the training and the exhibitions agrees that this method worked and they could see the benefit.”

Diane Miller
Communications Project Manager, Major Business

2006/2008

The objectives were changing. Further pre show briefing meetings reviewed the new emphasis on bringing the brand to life. Post show evaluations continuously reviewed results. At the Thames Gateway Forum exhibition in November 2007 more than 250 stand visitors “touched the brand”, by walking through a gateway as a pledge to make a change for the good of the environment.

“What’s most important is that our people are prepared with a pithy way of expressing the key message of the day. One relevant message delivered well is what we try to achieve and it seems to get results. Put as much effort into preparing your people as your stand graphics – and don’t worry about mindless freebies.”

Shayne Rees

Marketing Communications Manager

2009

This year EDF concentrated on holding their own events but had a couple of public exhibitions later in the year. It was decided that a refresher exhibition training day be held for existing staff and newcomers to the team. Following the training at The Energy Event in Birmingham in September 125 good quality leads were taken for Energy Services, 38 customers signed up for the Initial Energy Savings Consultation and 36 customers asked to be contacted after the show.

“The Strategy for ranking the people as they came in was good. There was clear focus on a single message. It was one of the busiest stands”.

Jean Vas

Project Manager

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For further details on our services please contact us on +44 (0)1925 757774
or email us at mail@exhibitingagency.co.uk