Testimonials
Inverness Medical UK at Preventive Health, at the QEIICC, London, June
2009
The client needed impact, market intelligence and leads.
The theme was a version of “The Dragons Den”. Prospects to the stand became the Dragons who
had the opportunity to invest their time in understanding the
A professional presenter was employed – as
was a spotter to qualify and feed the stand with appropriate prospects during
limited time slots – registration, coffee, lunch and tea.
Inverness Medical’s on stand objectives were exceeded. In a single day presentations were made to a
total of 57 stand visitors. 48 requested
a future meeting or presentation.
A 15 minute sponsored presentation was delivered on stage in front of
300 delegates. And
“At last we had a process to follow and we
proved it worked even at this one day congress. We were able to establish
a far more personal contact with stand visitors and the quality of information
we managed to gather was significantly higher than that obtained from previous
exhibitions. This is the approach we will take in future.”
Stuart
Cassey, Marketing Director
Inverness
Medical
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