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For
advice and information on exhibiting successfully read our monthly articles in
Exhibiting magazine. Subscribe to Exhibiting or download sample articles
by following the links below:
Subscribe to Exhibiting Magazine...
Article: 'Guest list only' - why you should exhibit on an enclosed stand...
A discreet stand works better than a wide open stand. The stand can say an awful lot about you if it is enclosed and enable you to entice prospects that you want to meet and dissuade 'no no' visitors from coming on. Remember to create impact and drama with key messages on the outside but beware - you will need appropriate staff on the outside of the stand, qualifying prospects and inviting them in.
Article - 'The dating game' - how to secure the follow-up appointment...
Not getting what you want is always disappointing. How many times has your sales force been greeted with a 'no' to the suggestion of a follow-up appointment after, what you thought was, a highly successful exhibition? You gave the visitor your best product demonstration, you told them all about the product and even gave out product literature. So why are you surprised when the reaction is "No thanks I've got all the information I need - don't call us, we'll call you."