John presented two sessions at the Associations World Congress in Berlin, an association Success Story (featuring PDA who met The Exhibiting Agency at a previous Associations Network event) and an Expert Briefing.
Attendees at both sessions were exposed to John’s counter intuitive insight into the wonderful world of Live Marketing.
The Success Story focused on the achievements of PDA at their own annual conference, where they provided on stand educational content for their exhibitors, used The Exhibiting Agency’s processes to run their stand and gather market intelligence and feedback from visitors.
Frederique from the PDA attended the Associations World Congress to assist John and endorse the journey they have undertaken to Transform their Tradeshows.
Our long standing client Aries Insight attended a one day “Future of Pensions Conference” in Manchester in April. Of course they enlisted the services of The Exhibiting Agency to set objectives, agree massages, create a theme and capture the feedback.
Around twelve other companies exhibited at this conference, but by far Aries stole the show with a corner spot, using pop up banners to create a semi enclosed space, used a Batak high speed reaction game to attract the delegates, creating some competition between them and ensuring that all relevant “potential prospects” were introduced to the Aries system and their contact details captured for later follow up.