Information from respected and professional exhibition organisers alarmed me. Up to 50 per cent of exhibitors defect from shows after just one event. First time exhibitors account for many of those disenchanted. But … the other side of this statistic reveals the desperately low number of organisations that take advantage… [Read More]
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You want to exhibit successfully! You need the processes, principles and tools that work anywhere, anytime. Tradeshows, conferences, congresses – what is the common factor? People. People from different cultures, with different priorities, different buying habits, different ways of engaging and different motivations. But still people and wherever in the… [Read More]
Fact: We only ever buy one thing – benefits. Second Fact: And there are only three benefits that we buy. The first is “can this product or service save me or make me money?” The second “will this product or service make my life easier – will I be able… [Read More]
“Just because ‘everybody else goes for a wide open stand’, doesn’t mean it is the best way of operating or the most efficient use of resources” “……and we need a wide open welcoming stand – no barriers – everyone needs to be able to see what we’ve got and come in… [Read More]
Exhibiting well is probably the best live marketing exercise for any company or organisation – but it is also a huge investment – so what happens when the exhibition you poured your annual budget into does not live up to expectations. It has to be said that there are exhibitions… [Read More]
Long standing pharmaceutical client of The Exhibiting Agency, exhibited at ESPID in Brighton in May. The stand depicting an old English school room, featuring a period school teacher, took the conference delegates on an educational journey through the history of flu vaccination. 205… [Read More]