Anne Gobinson wowed the visitors to Vodat’s stand at the Retail Business Technology Expo earlier this month.

The celebrity look-a-like – Lesley Guinness – presented Vodat’s credentials through a version of the Weakest Link, putting the Vodat team through their paces.  And asking the visitors what was the weakest link in their customer communications.

Only one week after the show, Vodat anticipate a 3:1 return on their investment and are busy following up the leads generated on the stand.