Meet the Exhibition Expert!
As you already know, coaches are very busy people. Our members are busier still! Nailing them down for an interview about their trade is a tricky business. But every now and then, I get lucky 🙂
Today’s Expert Spotlight is within a very tight niche, yet one that affects all of us in the industry – so it’s worth a read.
Conferences, workshops, events, tradeshows. We’ve all attended them, and many of us have held exhibitions there too. But have you ever asked yourself whether or not you’re exhibiting in a way that will actually benefit you, or your company? It’s probably not something you’ve considered before. After all, you just show up and exhibit… right?
Well, it turns out that there’s far, far more to it than that. Anything short of a fully thought-out and professionally presented exhibit will not only be a huge waste of time and money, but also be pretty damaging for your brand.
How do we know this? Well, we’ve spoken to the latest expert under our spotlight: John Blaskey.
John is one of our most successful members, so it’s a real pleasure to showcase him.
Head of Customer Happiness
P.S. If you’d like to follow in John’s footsteps and become a member yourself, it’s never been easier! Click here to start your 30 day free trial, and see what goodies we have to offer coaches of every niche under the sun!