Exhibiting magazine launched its master-class to support people who organise their company’s participation in live events.
Nearly 50 exhibitors applaud initiative to improve exhibiting standards nationwide. Highlights of the session from the delegates include the following:
“Highlighting the importance of people at the show”
“Integrating the exhibition into the overall business plan”
“How important the planning of the exhibition is. Also learnt that I should be doing the opposite to what I’ve always done”
“The idea of exhibiting at different shows where we could be the only venue”
Learning the roles on stands – HITS – real practical hint”