Amsterdam – Austin, Texas – Barcelona – Berlin – Brussels – Frankfurt – Kuala Lumpur – Lisbon – Madrid – San Diego
January 14th saw the first Masterclass of the year. Again the MIA (Meetings Industry Association) hired John to speak to their members, this time at Whittlebury Hall in Towcester.
The weather did impact on the attendees, but still a dozen or so delegates made it to the session. One of those who made it said of the session:
“Reminder of the power of Live Marketing and engaging the customer in attractive ways”
John flew out to Barcelona at the end of January to meet with the Alere Cardiology Division from San Diego to conduct an Exhibiting Strategy Workshop for their Sales and Marketing teams. We are now helping them with two shows over the next few months ISICEM in Belgium and the Annual Meeting of the Heart Failure Association in Portugal.
Mitsubishi Heavy Industries also enlisted the help of The Exhibiting Agency this month to provide exhibition support for their attendance at the IAA 65th Annual Motor Show in Frankfurt later in the year. Planning early is the key.