January saw the first Masterclass for the year – John presented to members of the MIA (Meetings Industry Association) at the Palace Hotel, Manchester. And following discussions with CEO Jane Longhurst, will be embarking on a series of workshops and masterclasses for MIA members across the country.
The first exhibiting workshop for Triumph in Munich also took place in January, leading to a full training session for their stand staff and managing the show at Salon International de la Lingerie Paris – it’s a tough job – but someone has to do it!
120 leads were gathered and a great deal of learning for their exhibiting programme this year. Full data analysis was conducted, which also incuded Entry and Exit Surveys at the show, giving Triumph valuable insight into visitor needs and buying trends.
Will they exhibit again this year?
AstraZeneca (Brilique) had their first outing at BSCI ACI at the London Hilton Metropole this month. 57 leads were generated and collated using our prototype Outcomes electronic feedback system. Watch out for more information on this coming soon.