John presented a Masterclass to companies who will be exhibiting at the Labour Party Conference later this year. 50% of which had never exhibited before and found the event really useful. Amongst those attending were KPMG, Barnados, the Science Council, British Heart Foundation.

Comments from delegates when asked what the highlight of the session was:

“Understanding the importance of preparation”
“Focus on measurement and outcomes”
“The example of successful stands”

Ann Kennedy commented: “Just wanted to let John know that we have some amazing feedback from our audience at our recent event, some adverts have been booked and looking like a stand too. They were certainly a receptive audience”

Ann Kennedy, Head of Exhibitions Conferences & Events
The Labour Party

 

Another Masterclass for MIA (Meetings Industry Association) – this time at the Three Counties Showground – all delegates had exhibited before but 60% of them did not know what results they got from their last exhibition! What these delegates took away from the day included

“Learning how to deliver your unique message”
“Learning a fresh approach – not being afraid to do something different”
“Identifying the four key tasks and the four key roles on stand”
“Thought presenter was great – worked a hard crowd”

 

Alison Jackson, Show Director, invited John to deliver an Exhibiting Masterclass for their exhibitors at RWM / The Energy Event which will take place in September this year. This event was a resounding success and was very well attended. From the many completed feedback forms – the same trend – two thirds of the delegates did not know what results they got from their last exhibition. But all took away some useful hints and tips

“John’s presentation was very useful”
“Realising how important it is to stand out and get on peoples to see list”
“New ideas about how to promote our company on stand and attract visitors”
“Planning for exhibition – counter intuitive innovative concepts for setting up and manning the stand”

A number of delegates will be using The Exhibiting Agency to optimise their results at RWM.

 

 

 

 

Other exhibitors who took advantage of The Exhibiting Agency’s Strategy Workshops were ELE Advanced Technologies, exhibiting at Subcon at the NEC, with almost 100 leads generated on stand and by the debrief date it was anticipated that a potential 40 x return on investment could be achieved.

 

 

 

Texecom, came on board late in the day – only a couple of weeks before exhibiting at Ifsec International at the NEC. They took on our 20 stage process, set some realistic show objectives and adopted our principles. 396 leads were gathered at the show – 20% of which were three star. The team are now in the process of following these up.

Outcomes is now used by nearly all our clients and is proving to be an accurate and instant measurement tool to verify the results and achievements you score at trade shows. Click here for more information on Outcomes.