The beginning of June saw our major pharmaceutical client exhibiting at the British Cardiovascular Society Annual Conference and Exhibition at ExCel (although planning for this event started in April).

Working with Hartnell Creative the stand took on the form of space shuttle journey through the potentially life changing impact of the drug.

Greeted at departures by our host and hostesses delegates were guided into the shuttle (eight seater flight simulator) to take the journey – the history and effects of the drug from its inception to present day.

The stand was totally closed in and only those delegates qualified by our spotters gained entry to the simulator experience – 288 in total came through the stand and completed feedback forms – indicating their awareness of the drug, their intention to use it in future with their own patients and requests for further input from the client.

 

Alere International’s July exhibition took  them to Kuala Lumpur for the International Aids Society Conference.  Promoting their rapid diagnostics to the visiting delegates.  Our stand manager, Dan Blaskey accompanied the Alere team, along with experienced Spotters hired by The Exhibiting Agency, who have worked with Alere previously in this part of the world.  And John also made an appearance, met with the exhibitions organisers and the venue management.

The main aim of this event was to get 500 delegates to sign up for the Alere Aids awareness website.  On-stand iPads encouraged delegates to self register and complete Alere market researchy.

530 responses were recorded on the Outcomes measurement system and Alere are working on getting them all signed up for the website.

 

And the highlight of the month saw John performing a five minute stand up at The Comedy Store Manchester – a life long ambition and all in aid of The Fed.

John was part of a 14-strong team of amateur comedians who took to the stage at The Comedy Store, in Manchester’s city centre, to perform at The Laughter Factor on Sunday, 23 June. The fundraising comedy competition raised over £10,500 towards running The Fed’s community services.

The novice comedians undertook 12 weeks of training with experienced comic Ashley Boroda, prior to performing stand-up to the 400-strong audience.

You can still donate by clicking here.