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Optimising Tradeshow Performance
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The Farnborough Airshow Open Day took place on the 10th – this is the second year John has presented to their global exhibitors.

Full house at Farnbrough

The session was a very well attended event – and John’s thought provoking / challenging questions lead to some interesting comments from the delegates and some even more interesting stats from our feedback

94.1% of those taking part did not know what results they got from their last exhibition and the same percentage did not measure it – staggering.

John also featured in Farnborough’s online magazine – FIRST – this month – click here to read all John’s article.

Comments from the Farnborough delegates:

“Challenging the norms of a boring technical stand”

“Everything was helpful
I look forward to sharing with my team”

“Stop – think – define – act – Many interesting tools and ideas – Thank you”

“Highlighting new, different, fresh approaches for innovative stand layout and engaging interactive journeys to take the visitor on. Thank you very much – your session was very engaging and interesting”

 

Its Untapped Potential but not as we know it!

Great party – in fact out of this world – Untapped Potential at Media City.  Members of Academy 18 as you’ve never seen them before and probably never again!!

 

How did Nimans do? As reported in April – we only had 3 weeks to transform their exhibiting performance at CRN – Following a Strategy and Planning Workshop, measurable objectives were set and a theme agreed on – to help Nimans stand out from the other identical stand spaces.

Nichola Allebone

The Nimans Gallery was created, the stand was enclosed, a professional Spotter and Presenter hired for the one day show.  Qualified prospects were invited into the gallery and given audio guides to take them on the journey around the special versions of famous works of art.

Visitor Journey

And the result?  Fleur Doidge from CRN Channelweb said the stand was probably the most original !

 

 click here to read all of Fleur’s article.

 

Coming soon – June is a busy month with John speaking at

  • MIA (for their members)
  • The Labour Party (for exhibitors at the forthcoming Paty Conference)
  • i2ievents (for their Energy Event and Waste Management exhibitions) – click here for more information on this event

We also have Alere International exhibiting in Bangkok….

 

Filed Under: News, Uncategorised

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Latest posts

  • What, Why, How? 1st August 2017
  • Wherever in the world 21st June 2017
  • The proposition beyond your product 18th August 2016
  • Quality – or quantity? Consider privileged access 28th July 2016
  • The show with no-shows… 27th June 2016

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Latest Blog Entries

  • What, Why, How?
  • Wherever in the world
  • The proposition beyond your product
  • Quality – or quantity? Consider privileged access
  • The show with no-shows…

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    Thank you for the training and all the new ideas! We had great fun, and I can honestly say everyone in the company thought the training was useful and interesting, this was the best training we have had altogether!

    CEO, Wulff Entre
  • They say that an investment in knowledge always pays the best interest and this couldn’t be more true when describing our experience with The Exhibiting Agency. They showed us the path, helped us explore all possibilities and finally drill down to an exciting and hugely successful theme and strategy. Not only did this make the event attractive to passers-by, but fun for my team to participate in. Would I recommend The Exhibiting Agency to others looking to get results from an exhibition – Absolutely!!

    Sales and Marketing Manager (Gulf), Construction Computer Software

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