The Farnborough Airshow Open Day took place on the 10th – this is the second year John has presented to their global exhibitors.
The session was a very well attended event – and John’s thought provoking / challenging questions lead to some interesting comments from the delegates and some even more interesting stats from our feedback
94.1% of those taking part did not know what results they got from their last exhibition and the same percentage did not measure it – staggering.
John also featured in Farnborough’s online magazine – FIRST – this month – click here to read all John’s article.
“Challenging the norms of a boring technical stand”
“Everything was helpful
I look forward to sharing with my team”
“Stop – think – define – act – Many interesting tools and ideas – Thank you”
“Highlighting new, different, fresh approaches for innovative stand layout and engaging interactive journeys to take the visitor on. Thank you very much – your session was very engaging and interesting”
Great party – in fact out of this world – Untapped Potential at Media City. Members of Academy 18 as you’ve never seen them before and probably never again!!
How did Nimans do? As reported in April – we only had 3 weeks to transform their exhibiting performance at CRN – Following a Strategy and Planning Workshop, measurable objectives were set and a theme agreed on – to help Nimans stand out from the other identical stand spaces.
The Nimans Gallery was created, the stand was enclosed, a professional Spotter and Presenter hired for the one day show. Qualified prospects were invited into the gallery and given audio guides to take them on the journey around the special versions of famous works of art.
And the result? Fleur Doidge from CRN Channelweb said the stand was probably the most original !
Coming soon – June is a busy month with John speaking at
- MIA (for their members)
- The Labour Party (for exhibitors at the forthcoming Paty Conference)
- i2ievents (for their Energy Event and Waste Management exhibitions) – click here for more information on this event
We also have Alere International exhibiting in Bangkok….