Phewww where do we start!
John was privileged to have been invited to sit on the judging panel for the Singapore Experience Awards. Organised annually by the Singapore Tourism Board, these Awards aim to continuously inspire and raise the bar in experience creation by celebrating and acknowledging exceptional organisations and individuals that have delivered distinctive and compelling Singapore experiences.
Recognising excellent and differentiated experiences
Since its inception in 2009, SEA has honoured individuals and organisations represented across various tourism industries, including Attractions, Business Travel and MICE, Dining, Entertainment, Hospitality, Learning Travel, Medical Travel and Retail, in exemplifying the spirit of pushing the envelope and delivering unique, quality experiences in their offerings.
John’s will be back in Singapore in October for the awards themselves. Look out for the results in October news.
From Singapore to Jakarta and “Afternoon Tea” with delegates from Ministry of Foreign Affairs, ASPERAPI, Ministry of Tourism, Director of MICE and professional staff from InSolusi, along with some local Exhibition Organisers.
InSolusi’s main goals are to provide the Indonesian people with the possibilities of growing, the company has three main branches.
- Event Management.
- Training & Workshop
With a vast network, they provide a solution to communicate with companies in various industries. InSolusi have become a reliable, trustworthy, and precise company. With a very select staff and people controlling the company’s every step. InSolusi are the chosen training provider for the Indonesian government
The Exhibiting Agency are partnering with InSolusi and John will be back to Jakarta later in the year to provide Educating Exhibitor Workshops .
And then on to a whirlwind speaking marathon in Bangkok.
Starting with a full day workshop for the internal team at TCEB, including colleagues from China, India and Japan.
The day was well received with lots of take-away learning for the team. This is what they had to say…
Measurable result / outcome from clear cut objectives Alternative platform to reach target clients Marketing = active listening Presentation of message at the booth and follow up system for business
Knowing more what our real objectives when we join tradeshow / More preparing before work on the stand / More professional / Less is More / 3 – 30 – 120 / No brochures / Journey / Active listening / Adjusting KPIs / Attractive to the target audience / Alternative / Right stuff for right job / Instant follow up
Outcome of the tradeshow must be measureable Start form “the end” Its quite a surprise to know that what we think is important to the tradeshow are actually not!
(no brochure, open stand etc)
Questions raised today happen to meet the problems
we are facing now
To put the actual numbers to targets, goals –
ROI Databased marketing important
To have objectives / target To classify the person
you should contact Active listening
1. Setting the target to measure performance or ROI
2. SPEC formular
Then back to back Keynotes one for the Exhibitors and one for the Exhibition Organisers. The TCEB gathered a formidable crowd for each session at their Meeting Industry Day.
The exhibiting delegates, who included hotels, restaurants, shopping malls and even a theme park were presented with a completely new concept and process for taking forward to their next live marketing event.
And across the globe the all too familiar statistic emerged – that almost 60% of the exhibitors there – do not know what results they got from their last live marketing event:
Some highlights from the delegates and comments following the session were:
Wake up ! Amazing
The presenters confidence, personality and location
The activity ratio sample formular 3-20-120
Impressed but need more time
And to the second keynote of the day, John presented to over 100 Thai conference, congress and exhibition organisers, contractors and service providers.
The main message from the day was overwhelmingly – “educate exhibitors” – John’s mission to get this message heard around the world is most defiantly gaining momentum.
When asked what the key learning had been from this session, a majority of the audience said the same thing, you will see from a selection of the comments…
Educating the importance for the exhibitor to setting the objectives and monitoring the result
Teaching our exhibitors, report on how to exhibit
Create something new
Try to educate exhibitors. How to get benefit from exhibit
Educate exhibitor and understand their objectives
Exhibitor Education Programme
To educate my exhibitors
Learn how to educate exhibitors
How to offer exhibitor more value and make them enjoy exhibiting
Do Live Marketing to improve & grow busies
How to educate the exhibitor
One delegate was so keen to lean more and educate his own team on how to “educate exhibitors” he persuaded John to conduct an in-house workshop at his offices the following morning!! Keep up the good work Technobiz!
Did John come home after all this – no he flew to Dubai – buts that’s a story for next month!!!