Our long term client AstraZeneca again exhibited at the BTS Winter Meeting at the Queen Elizabeth II Conference Centre.
The creative theme, closed in stand, use of spotters and feedback forms assured AZ of guaranteed impact, memorabilty and results. The creative treatment – a hall of mirrors – delivered the key message “Reflecting on 28 million patient years experience.”
John Blaskey of The Exhibiting Agency was invited to conduct one of a number of “Expert Briefings” for Association members. This was well received by delegates responding with feedback highlighting their learning:
“Seeing how other companies exhibit.
Inspiration on live events we run”
Using video to extend benefits for exhibitors”
“The idea of videoing the stand”
Subsequently a number of the attendees requested Workshops, Masterclasses and other support from The Exhibiting Agency. Watch this space…