John provided a one day seminar for over 100 staff from HKECIA – organisers and service providers in Hong Kong. The Key message as always “Educating Exhibitors”.
Many thanks to Daniel Cheung whose idea it was to host the seminar.
Followed by three days with HKTDC – training staff to better understand the needs of their exhibitors. And thanks to Karen Wu for her commitment to these courses.
You will see from the responses from the delegates that the key message to educate exhibitors was well received and understood – key learning from the sessions gathered from the delegate feedback forms:
The importance of keeping communication / engagement with visitors
Interactive exhibiting
Different angle to attract visitors to come to your stand
How to educate exhibitors to exhibiting
No brochures
Data collection on site
Importance of feedback forms
Educating exhibitors to maximise their ROI
tools for more face2 face interaction between visitors + exhibitors
Live marketing, People is the key in exhibition
How to improve the experience of exhibitors and visitors
Talk to people face to face. Not email marketing etc
How to attract right people in exhibition
Organisers have to know how to promote themselves and create value to exhibitors
Plan/Run
Educating Exhibitors to enhance their experience and visitors experience to keep them coming back
Marketing is listening
Set strategies
Use of questions instead of statement to encourage engagement
Offer a real ROI measurement
Then on to Shanghai – John provided a half day seminar for SCEIA exhibition organisers and service providers.
Thank you President Chen and Louis Zheng for hosting.
Some of the key learning from this session from the delegate feedback forms are as follows:
The end is the start of business after the show
Attract, Reject, Explain, Appoint
How to transfer from stand to business
Live marketing – face to face; feedback form
How important to educate the exhibitors
Live marketing / personal contact / speak customer language
Say hello / get a good feedback form
Learn something about the exhibition from the different point of view
Live marketing, be different
Our fantastic host Louis Zheng
