High Performance Exhibiting
Decotex signed up for a Strategy Review, Total Show Consultancy, Stand Design, Outcomes (instant follow up) and Staff to maximise their presence at The Professional Beauty Show at London ExCel.
Objectives were set, key messages agreed, feedback and follow up processes initiated, a creative theme briefed to designers and trained staff were hired in.
The dramatic black star cloth stand and water bubble features really stood out amongst neighbouring stands attracting curiosity.
A total of 95 qualified leads were generated at the show with 22 requests for call backs. At the post show debrief the team agreed that the process had kept them focussed. They had a strategy. They brought lots of people onto the stand. The data capture worked with the Outcomes summaries. And holding a debrief after the show had worked well. The hired in staff did a great job.
Decotex also hired in a professional to film them in action, the video will be used on their website and other marketing promotions and extends the life of the exhibition stand, well into their follow up.
Talk to us if you would like to enhance your own exhibiting experience – we are always happy to negotiate a total package price (one stop shop exhibiting)
Strategy – Stand – Staff
Email us direct firstname.lastname@example.org or call 01925 757774
We look forward to working with you