John Blaskey Expert Spotlight
The first expert spotlight of 2016. John talks about his first exhibition experiences in the 1970s, how that transformed his outlook on this industry, and how he works with companies today to transform their tradeshows.
John flew to Finland this month with temperatures of -20o to deliver a workshop for the internal team at Wulff Entre.
After meeting at the DMG Agents Breakfast in Dubai last year, CEO Ninni Arion decided that her team would benefit from the unconventional, counter-intuitive training from John. John presented to the whole company of 27.
Entre is the division of Wulff responsible for selling space at many shows for different organisers. They also design stands and pavilions to promote many countries at the shows. Wulff Entre intend to provide The Exhibiting Agency’s approach and products to grow their company across the world. Click here to find out more about Wulff Entre.
The full day workshop covered all aspects of planning, setting targets and objectives, design, data capture and follow up from the exhibitors point of view, so that the Wulff team could put into practice the tools and techniques learnt when dealing with their own exhibiting clients.
Plans are now being finalised for John to undertake a tour of Scandinavia (mid May) – doing what he does best – educating exhibitors.
Highlights of the workshop as recorded by the delegates include:
“Exhibitor Planning Report Excellent!”
“Everything – I got so many new ideas and answers. Very good and inspiring speaker – Thank you!”
“Simple. But new fresh ideas”
“Understanding how to engage customers better, correct tools to help our customer to grow their business – grow our business”
“The whole workshop was interesting and inspiring”
How to get results for the customer. Details how to improve their strategy”
“The idea of starting from the why and what
and NOT the how?”
Following the workshop / training day Ninni Arion, CEO wrote:
Thank you for the training on Friday, and all the new ideas! We had great fun, and I can honestly say, everyone in the company thought the training was useful and interesting, this was the best training we have had all together!
I hope you enjoyed also Helsinki, not the nicest weather, you had your share of the arctic winter J but for sure something differentJ
I will gather my staff on Thursday for a wrap up – to discuss about the ideas and new way of thinking. I am open to discuss about the further co-operation. Please share your thoughts how we could take the next step? …
New client Decotex, having held a Strategy Review last year for their attendance at the Holiday Park Innovations Show, decided to engage The Exhibiting Agency again this year for the Professional Beauty Show at London, ExCel at the end of February.
This time Decotex have signed up for the initial Strategy Review (different strategy of course from the previous show), Total Show Consultancy, Stand Design, Outcomes (instant follow up) and Staff.
Now that objectives have been set, key messages agreed, the feedback and follow up process initiated, attention now moves to a creative theme, graphic design and stand build. Watch this space for the results…
Talk to us if you would like to enhance your own exhibiting experience – we are always happy to negotiate a total package price (one stop shop exhibiting)
Strategy – Stand – Staff
Email us direct email@example.com or call 01925 757774
We look forward to working with you