• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Exhibiting Consultancy
Optimising Tradeshow Performance
Telephone:
+44 (0) 1925 757774
Email:
mail@exhibitingagency.co.uk
An Exhibiting Agency Brand
  • Exhibiting Consultancy
  • About Us
  • Services
    • Exhibitor
    • Organiser
    • Contractor/Supplier
    • Trade and Professional Associations
    • Professional Conference Organisers
  • Blog
    • News
  • Case Studies
  • contact

Transforming your Tradeshows – March

“Who pay our salaries? … exhibitors”


It’s becoming a habit… following the success of last year’s event, John challenged the 200 strong global audience of organisers, venues and trade associations at the UFI open seminar in Hong Kong….generating over 50 requests for further ideas about educating exhibitors.

 

Invitations to meet UBM, TCEB and HKTDC have followed and John’s passion for enhancing exhibitors’ results is reaching a new level of acceptance.

Exhibiting should be any organisation’s strongest way of growing their business, establishing and developing long term relationships.

Overall key learning “Educate Exhibitors”

Do your teams need to know:

  • The 5 Key benefits of exhibiting?
  • The 10 questions to ask organisers?
  • Why you should never give out leaflets / brochures at Tradeshows?
  • What is the proven process for successful exhibiting?

If not contact us and we’ll help you help them.

And here’s to the next one in 2016 in Chiang Mai…

 

 

 

 

 

 

 

 

 

 

 

Staying on that side of the world John flew from Hong Kong toDubaito deliver another Masterclass for DMG – this time for their exhibitors at the FM Expo in May.

Pictured here with Andy White, Group Event Director, the session was attended by 20 companies two of whom hired us to provide Total Show Consultancy for their organisations.

Highlights of the session in the words of the delegates:

“Enhancing return on investment”
“Exhibiting is a marketing medium, not sales”
“Experienced presenter”
“How to be different”

 

 

And back to earth (well UK) and the GAMBICA (Process Instrument Market Data Event) in Runcorn! Around 30 delegates, many of whom exhibit serially listened to our 40 minute Mini Masterclass.

Highlight comments were:

We are doing many things well already / Activity Ratio / Shock of footfall stats / Structured approach, message rather than product / John’s charisma / The numbers required to have a chance of any ROI / Pipeline approach

56% did not know what results they achieved at their last exhibition!

 

 

Filed Under: News, Uncategorised

Primary Sidebar

Categories

  • News
  • Uncategorised

Latest posts

  • What, Why, How? 1st August 2017
  • Wherever in the world 21st June 2017
  • The proposition beyond your product 18th August 2016
  • Quality – or quantity? Consider privileged access 28th July 2016
  • The show with no-shows… 27th June 2016

Footer

Latest Blog Entries

  • What, Why, How?
  • Wherever in the world
  • The proposition beyond your product
  • Quality – or quantity? Consider privileged access
  • The show with no-shows…

Testimonials

  • caret-down caret-up caret-left caret-right

    Thank you for the training and all the new ideas! We had great fun, and I can honestly say everyone in the company thought the training was useful and interesting, this was the best training we have had altogether!

    CEO, Wulff Entre
  • They say that an investment in knowledge always pays the best interest and this couldn’t be more true when describing our experience with The Exhibiting Agency. They showed us the path, helped us explore all possibilities and finally drill down to an exciting and hugely successful theme and strategy. Not only did this make the event attractive to passers-by, but fun for my team to participate in. Would I recommend The Exhibiting Agency to others looking to get results from an exhibition – Absolutely!!

    Sales and Marketing Manager (Gulf), Construction Computer Software

Services

Are you in the business of live marketing?
  • I am an exhibitor
  • contractor supplier
  • Trade and Professional Associations
  • Professional Conference Organiser
  • Organiser

Latest Tweets

Tweets by ExhibitAgency
  • Exhibiting Consultancy
  • About Us
  • Services
  • Blog
  • Case Studies
  • contact
© 2025 The Exhibiting Consultancy. All Rights Reserved.
Web Development by Vibe Studio