“Who pay our salaries? … exhibitors”
It’s becoming a habit… following the success of last year’s event, John challenged the 200 strong global audience of organisers, venues and trade associations at the UFI open seminar in Hong Kong….generating over 50 requests for further ideas about educating exhibitors.
Invitations to meet UBM, TCEB and HKTDC have followed and John’s passion for enhancing exhibitors’ results is reaching a new level of acceptance.
Exhibiting should be any organisation’s strongest way of growing their business, establishing and developing long term relationships.
Overall key learning “Educate Exhibitors”
Do your teams need to know:
- The 5 Key benefits of exhibiting?
- The 10 questions to ask organisers?
- Why you should never give out leaflets / brochures at Tradeshows?
- What is the proven process for successful exhibiting?
If not contact us and we’ll help you help them.
And here’s to the next one in 2016 in Chiang Mai…
Staying on that side of the world John flew from Hong Kong toDubaito deliver another Masterclass for DMG – this time for their exhibitors at the FM Expo in May.
Highlights of the session in the words of the delegates:
“Enhancing return on investment”
“Exhibiting is a marketing medium, not sales”
“How to be different”
And back to earth (well UK) and the GAMBICA (Process Instrument Market Data Event) in Runcorn! Around 30 delegates, many of whom exhibit serially listened to our 40 minute Mini Masterclass.
Highlight comments were:
We are doing many things well already / Activity Ratio / Shock of footfall stats / Structured approach, message rather than product / John’s charisma / The numbers required to have a chance of any ROI / Pipeline approach
56% did not know what results they achieved at their last exhibition!