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Optimising Tradeshow Performance
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Transforming your Tradeshows – May

Bespoke Bodies

 

 

Our new clients Bespoke Bodies based in Warrington, design, build and manufacture high quality commercial vehicles to meet specific needs; dry freight, refrigerated vehicles, insulated vans, chick carriers or as the name suggests, something unique.

Bespoke Bodies came to us following their attendance at an Exhibiting Masterclass hosted by MAS (Manufacturing Advisory Services – also now part of the Business Growth Service) back in February and we are all working together to create a marketing strategy to grow their business, which includes exhibiting at Movers & Storers.  The Show will be held at the iconic Silverstone Circuit, home of the British Grand Prix, on Tuesday 15th – Wednesday 16th September 2015. It is the biggest UK trade show for the removals and self-storage industries.

We will keep you updated with their progress as the months move on.

FM Expo

Back to Dubai and the FM Expo 2015.

Our two exhibiting clients ETS and ETA FM implemented all the tools, tips, techniques and processes provided by The Exhibiting Agency at their In-house Exhibiting Workshops and subsequent Skype and conference  consulting calls.

ETS Photo 01 (ETS Pest Control had a 12sqm “privileged access” stand and utilised two professionals, hired and trained by the Exhibiting Agency, along with six of their own staff.

Using our Outcomes (Prospect feedback and follow up system) 154 qualified leads were gathered and of those 81 requested further support from ETS.

As part of the system, invaluable market research was gathered and ETS discovered that 83% of those visiting their stand had not heard of them before the show, increasing their brand awareness significantly.

!cid_e27f88c6-e894-42e5-9414-b65aa8719d62@email2ETA FM had an 84sqm stand (also “privileged acess”) and again utilised professional staff, including stand manager / presenter Dan Blaskey (pictured opposite) – 10 of their own staff, plus a number of senior managers.

93 qualified leads were gathered along with important market research.  Of these 49 requested further support from ETA FM.

 

Verdict

  • Will ETS and ETA FM be exhibiting again YES
  • Will ETS and ETA FM be attending this show again YES
  • Will they be using The Exhibiting Agency approach again YES

PDA Europe GmbH was founded in March 2007. It is a non-profit organisation located in Berlin Tegel. PDA Europe is a subsidiary of Parenteral Drug Association, Inc., an American non-profit corporation.

The goal of the company is to promote science and research in the range of pharmaceutical and biopharmaceutical technology in the broadest sense.

 

PDA logo

 

 

PDA, members of the Associations Network, attended the Associations Congress in London in December 2014, where John Blaskey presented one of the Expert Briefings.  Following the briefing PDA invited John to provide an Exhibiting Workshop in Berlin.  This double ended workshop not only aimed at training and coaching the PDA internal team on how to get the most from their members at conferences and exhibitions, it also incorporated how PDA should themselves exhibit better and measure their results.

STOP PRESS :

New clients  added in May include…

Cedar Dean

Cedar Dean who will be exhibiting at Subcon in June

Print

MSL who exhibited at BIBA in May

MRC

MRC – exhibiting at the AvMA conference in June.

Watch this space for their results…

 

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  • What, Why, How? 1st August 2017
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