PDA Exhibiting at UPS Vienna, following workshop and training at their offices in Berlin earlier in the year. PDA gathered valuable market research at the show and 43% of visitors to their stand signed up for one years membership, with a number also signing up for their 2016 and 2017 conferences.
And on this occasion John also presented to some of their members and prospective member on their stand – this was very well received as a new initiative from PDA.
Some of the comments from the visitors / delegates following the sessions:
Engagement; need focus on KPI for a correct ROI analysis
focus on a message on target/purpose
focus/what is the goal
no brochures
something to rethink how we do it
the reason we exhibit? ask the questions first
Back to Dubai for The Big 5 – existing client TFS and new client NFT Cranes both exhibiting.
The third year The Exhibiting Agency has been involved with TFS and this year opting for an outside space.
At the post show debrief TFS agreed that they had impressed their principals by the way they tackled the show, their position, location and systems. Good preparation and good planning.
112 leads gathered equating to an estimated 13.9x ROI.
New client, NFT – Specialized in Tower Cranes L.L.C (KSA Branch) by Saudi Arabian General Investment Auhtority (SAGIA) is the first distributor of tower cranes and hoists in the G.C.C.
For over 35 years, NFT has seen it all in terms of engineering and logistic challenges and has therefore acquired an excellent understanding of stakes, constraints and ways of working in the construction business.
NFT specialise in tower cranes, passengers & materials hoists, and other construction equipment. Their products and services are delivered by a highly qualified technical team with a strong emphasis on safety and safe-work practices.
A crane supplier exhibiting at The Big 5 with no cranes!!!! Using The Exhibiting Agency’s unique 20 stage process, NFT were able to demonstrate their expertise in this field without the need for displaying actual equipment. 160 of the 180 targeted leads were generated and valuable market research gathered.
