New client MaxiPot, exhibited at Spoga Gafa, Cologne, one of the largest gardening trade fairs in Europe.
MaxiPot hired one of our experienced Spotter / Managers to accompany them to Cologne and hired a local translator. Outcomes was used to collate the data and provide instant follow up to new prospects.
Their totally new and unique lift, twist and stand pots generated a lot of attention at the show. So much so that the anticipated return on their investment in the exhibition and The Exhibiting Agency consultancy is estimated at 45:1 with a minimum prospect value in the region of £680,000. Not bad for a first time exhibitor!!
John presented at DMGs Exhibitor Strategy Day in Dubai to some 100 or so exhibitors and prospective exhibitors across DMGs portfolio of Middle East Exhibitions.
Sharing the stage with DMG executives, promoting all opportunities on offer to exhibitors at their shows:
- Sam Patel (Commercial Director) – Privilege opportunities and media best practice
- Gabriella Villela (Marketing Executive) – Maximising digital and social media opportunities
- Lisa Cardoza (Marketing Coordinator) – Free joint marketing opportunities
The day proved to be a great success with the all involved.
Hi John,
Once again thank you very much for your involvement both in helping shape today’s session and in its delivery. The initial feedback has been fantastic.
Ashley Roberts
Event Director, The Big 5 Construct Indonesia, The Big 5 Kuwait, The Big 5 Focus, The Big 5 Construct East Africa
And results from surveyed delegates showed that still over 50% of those polled did not know what results they got from their last exhibition!! 21% did not even know how much their last event had cost them!
Some of the comments from the delegates when asked what the highlight of the session was for them:
John was the highlight / Engaging with potential / Johns presentation was brilliant / some refreshing ideas to implement in the next show / The practical examples of bad exhibiting /
learned needed techniques / John has a lot of interesting ideas and story shared / Great / Free marketing / Was well explained / Tips / John Blaskey 🙂 thanks / Rank the leads / How to utilise Big 5 show to the max / Showing the key tasks how to handle or attract people in your booth / Excellent / Superb / The presentations especially Mr Blaskey The P.O.T.Y. Awards / Discussion / Interaction
The British Business Group Dubai & Northern Emirates (BBG) enables like-minded professionals with British business interests to expand their opportunities in the UAE.
Regarded as an authoritative voice of UK-UAE trade interests, the BBG promotes bilateral relations between the UAE and the UK and is closely aligned to the British Embassy, UK Trade & Investment office and the UAE British Centre for Business.
Members and non-members are welcome to attend activities organised by the BBG including its invaluable networking evenings, insightful forum events, industry-specific focus group seminars, informative business talks, informal gatherings and other special events.
One of these special events was a Breakfast Seminar focussing on Live Marketing – presented by John Blaskey.
A smaller audience than the DMG strategy day, but no less content for the eager to learn members. And the familiar story of not measuring results from Live Marketing, tradeshows, conferences, congresses, seminars etc., emerged – 76% of this audience did not know what results they got from their last event!
And on to the final event of this tour – Expo Stars Face 2 Face Marketing – The Art of Engagement Seminar.
Expo Stars in association with World Trade Club Dubai successfully launched the “Face to Face Marketing: The Art of Engagement” – series of seminars for tradeshow exhibitors, tradeshow professionals, and companies that want to perform better in live marketing environments.
The Exhibiting Agency has worked with Lee Ali’s Expo Stars for a number of years and of course John accepted Lee’s invitation to speak at this prestigious event.
The seminar addressed the challenges, potential, and importance of effective Face to Face marketing strategies for trade shows and exhibitions worldwide. The events also aim at increasing awareness about the impact of successful engagement tactics on the exhibiting process.
The event featured keynote speakers such as John and Carol Talbot from Matrix Training, talking about the exhibiting process and “How to Say it Right” in a live marketing environment. Expo Stars will continue to organise seminars for the UAE market and international companies attending tradeshows such as GITEX, BIG 5, Arab Health and many others. Read more about the event and about Expo Stars here.
VIP guest at the event was Abdullah Alkhashrmy, Founder of the Arab Entrepreneurs Society, the Ambassador of the Arabian Culture in the Arab League and the Chairman of the Arab Science Club for Inventors.
Bespoke Bodies took two spaces at the Movers and Storers Exhibition at Silverstone in September.
Bespoke Bodies design, build and manufacture commercial vehicles to meet specific needs; dry freight, refrigerated, insulated, removals or something unique. Built on 3.5 tonne to 26 tonne chassis. Their aim is to ensure customers receive a “fit for purpose” vehicle that will save them money over the life of the vehicle and make their job easier.
The Exhibiting Agency have been working with Bespoke since March on their marketing and live marketing strategies.
The Silverstone exhibition was the platform for launching their brand new BB Baby 3.5 tonne Removal Truck.
Bespoke hired in professional staff to attract relevant visitors to their spaces and used The Exhibiting Agency’s Outcomes – prospect feedback and instant follow up system to survey visitors and gather valuable market research. A Batak, quick response game was also deployed in the main stand space – also attracting visitors.
At the post show debrief the Bespoke Bodies team assessed their performance and calculated their potential revenue and ROI – at this point in time its looking to be in the region of 60:1 !
33% of the visitors had not heard of Bespoke Bodies before the show and 80% of the visitors to their stands requested further information on the new vehicle.
The team agreed that the event had been a success with six out of the eight show specific objectives being scored four or five out of five. And when questioned on what they had done well / differently from other exhibitions, results were unanimous:
- We planned well.
- Designed a show stopper in the BB Baby.
- Great Team effort.
- Made our presence felt at the show.
- Dan (from The Exhibiting Agency) was good and managed the whole event well.
- Brought in a good level of prospects.
UK. Manufacturers, importers and suppliers of own brand and private label collections of white and solid dyed towels, bathrobes and bed linens are exhibiting at the Holiday Park Innovations Show on 11th and 12th November at the NEC.
Wanting to make an impression at this show Decotex contacted The Exhibiting Agency for help. And as a first step undertook a Strategy Review, setting out clear measurable objectives for this exhibition and deciding on key show messages. The Exhibitor Planning Report derived from the review, includes the activity ratio (what has to be done to achieve the set objectives) and this is being considered by the Decotex team as we speak.
And then to finish this busy month, back to Berlin and an in-house workshop for the PDA team, to progress plans for their own stand at the Universe of Pre-filled Syringes (UPS) exhibition in Vienna at the beginning of November.
John also conducted a Live Marketing Masterclass for PDA members, some who came in person to their offices and others dialled into the session.