Mid June saw our long term pharma client exhibiting at the Royal College of Nursing Conference and Exhibition in Liverpool – they again adopted the old fashioned school room theme – complete with school mistress – delegates were invited to take a lesson in flu treatments for children and sit an exam!! And 371 delegates did just that.
And work has already begun with the Symbicort brand team on the Winter BTS Meeting (yes five months in advance) – it’s never too soon to start the planning process for your exhibitions.
Having seen John Blaskey at an Exhibiting Masterclass hosted by GAMBICA (The Association for Instrumentation, Control, Automation & Laboratory Technology) Camlab decided to hold their own in-house workshop attended by a cross functional team.
The session was very well received and generated a strong challenge for the team to do things differently. John went back a couple of weeks later to follow up the challenge.
Camlab are now exploring the possibility of working with The Exhibiting Agency for their next exhibition WWEM in November, we’ll keep you posted.