High Performance Exhibiting Decotex signed up for a Strategy Review, Total Show Consultancy, Stand Design, Outcomes (instant follow up) and Staff to maximise their presence at The Professional Beauty Show at London ExCel. Objectives were set, key messages agreed, feedback and follow up processes initiated, a creative theme briefed to… [Read More]
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John Blaskey Expert Spotlight The first expert spotlight of 2016. John talks about his first exhibition experiences in the 1970s, how that transformed his outlook on this industry, and how he works with companies today to transform their tradeshows. Click here to read John’s interview with Jo Galloway of APCTC…. [Read More]
Why are trade shows unique? What can the medium deliver that no other medium can? And what is the science behind making this medium deliver results that can transform your business and your career? Exhibiting offers a combination of five deliverable benefits which come together to create a unique opportunity. … [Read More]
Meet the Exhibition Expert! read the interview As you already know, coaches are very busy people. Our members are busier still! Nailing them down for an interview about their trade is a tricky business. But every now and then, I get lucky 🙂 Today’s Expert Spotlight is within a very… [Read More]
“We met at the show last week – do you remember us?” How many times have you struggled to follow up those exciting and tantalising leads you gathered at your recent trade show? And how many times has your prospect admitted that they have no recollection of who you are… [Read More]
John provided a one day seminar for over 100 staff from HKECIA – organisers and service providers in Hong Kong. The Key message as always “Educating Exhibitors”. Many thanks to Daniel Cheung whose idea it was to host the seminar. Followed by three days with HKTDC –… [Read More]