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Exhibiting Consultancy
Optimising Tradeshow Performance
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Blog

Transforming your Tradeshows – April

25th May 2016

        John presented two sessions at the Associations World Congress in Berlin, an association Success Story (featuring PDA who met The Exhibiting Agency at a previous Associations Network event) and an Expert Briefing. Attendees at both sessions were exposed to John’s counter intuitive insight into the wonderful… [Read More]

Please…. or Thank you?

19th May 2016

As the debate rages about brochures and complimentary giveaways at exhibitions, my contribution is to search for principles to apply at B2B trade shows.  The first question any exhibitor should ask themselves is “Do I want to say ‘please’ – or ‘thank you’ to my visitors?” Do I want to say… [Read More]

Lamb to the slaughter

26th April 2016

Having recently been involved with a number of start-up companies – I was reminded of my first time – when I was just starting out with my newly patented display system – Kepac – the boardless board – lightweight and durable and no tools needed to assemble! Naturally I was… [Read More]

Transforming your Tradeshows – March

4th April 2016

      Exhibiting Mini Masterclass John presented to around 20 delegates at the Midlands Aerospace and unsurprisingly 76% of them did not know what results they achieved at their last exhibition!!! A number of the delegates will be exhibiting at the Farnborough Airshow in July on the MAA pavilion… [Read More]

Mindfulness, Messaging and Motivation

30th March 2016

You’ve heard it said on many occasions that the best time to enhance your marketing activity is during a downturn.  I agree.  Be out there – and be seen.  Others will take the short term view to hide away.  And when you’ve come to terms with a strategy to be… [Read More]

Exhibiting by numbers

15th March 2016

A look at realistic numbers involved in obtaining return on investment   Yes I know you’re going to the show because you’ve always been to the show.  And yes I know that others will be asking where were you – if you don’t go.  And I also know that some… [Read More]

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Latest posts

  • What, Why, How? 1st August 2017
  • Wherever in the world 21st June 2017
  • The proposition beyond your product 18th August 2016
  • Quality – or quantity? Consider privileged access 28th July 2016
  • The show with no-shows… 27th June 2016

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Latest Blog Entries

  • What, Why, How?
  • Wherever in the world
  • The proposition beyond your product
  • Quality – or quantity? Consider privileged access
  • The show with no-shows…

Testimonials

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    Thank you for the training and all the new ideas! We had great fun, and I can honestly say everyone in the company thought the training was useful and interesting, this was the best training we have had altogether!

    CEO, Wulff Entre
  • They say that an investment in knowledge always pays the best interest and this couldn’t be more true when describing our experience with The Exhibiting Agency. They showed us the path, helped us explore all possibilities and finally drill down to an exciting and hugely successful theme and strategy. Not only did this make the event attractive to passers-by, but fun for my team to participate in. Would I recommend The Exhibiting Agency to others looking to get results from an exhibition – Absolutely!!

    Sales and Marketing Manager (Gulf), Construction Computer Software

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