John presented two sessions at the Associations World Congress in Berlin, an association Success Story (featuring PDA who met The Exhibiting Agency at a previous Associations Network event) and an Expert Briefing. Attendees at both sessions were exposed to John’s counter intuitive insight into the wonderful… [Read More]
Blog
As the debate rages about brochures and complimentary giveaways at exhibitions, my contribution is to search for principles to apply at B2B trade shows. The first question any exhibitor should ask themselves is “Do I want to say ‘please’ – or ‘thank you’ to my visitors?” Do I want to say… [Read More]
Having recently been involved with a number of start-up companies – I was reminded of my first time – when I was just starting out with my newly patented display system – Kepac – the boardless board – lightweight and durable and no tools needed to assemble! Naturally I was… [Read More]
Exhibiting Mini Masterclass John presented to around 20 delegates at the Midlands Aerospace and unsurprisingly 76% of them did not know what results they achieved at their last exhibition!!! A number of the delegates will be exhibiting at the Farnborough Airshow in July on the MAA pavilion… [Read More]
You’ve heard it said on many occasions that the best time to enhance your marketing activity is during a downturn. I agree. Be out there – and be seen. Others will take the short term view to hide away. And when you’ve come to terms with a strategy to be… [Read More]
A look at realistic numbers involved in obtaining return on investment Yes I know you’re going to the show because you’ve always been to the show. And yes I know that others will be asking where were you – if you don’t go. And I also know that some… [Read More]